
Technological reshoring, AI, and digital skills: the future of European manufacturing as seen by Andrea Picozzi, Campari Group
In this interview, Picozzi addresses with clarity the most pressing issues facing today’s industry: technological dependence on non-European vendors, the gap between promises and reality in AI adoption, and the difficult dialogue between IT and production. A perspective rooted in direct experience at a large multinational, but one that closely touches the entire Italian industrial fabric.





